How to make a logo: a step-by-step guide for 2026
How to make a logo in six steps — from defining your brand to exporting the files — plus what it costs and how long it takes.
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Logo design, explained clearly
Practical guidance for choosing, creating, and using a logo — without jargon or vague design rules.
Logo basics and creation
The anatomy of a logo: every part explained
The parts of a logo — mark, wordmark, tagline, clear space, minimum size, and lockups — and how each keeps a logo consistent.
Read articleThe 7 types of logos (with examples) and how to choose
The 7 types of logos — wordmark, lettermark, pictorial, abstract, mascot, combination, emblem — with real examples and how to choose.
Read articleWhat is a logo? Definition, purpose, and what makes one good
A logo is a graphic mark that identifies a brand at a glance. What a logo is, why logos work, and what makes one good.
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Typography and color
How to choose a font for your logo
How to choose a logo font: match the type category to your brand personality, keep it legible small, use one or two fonts, and avoid the common mistakes.
Read articleSerif vs sans-serif logos: which to choose
Serif logos feel traditional and authoritative; sans-serif logos feel modern and read well small. How to choose — and why many brands use both.
Read articleHow many colors should a logo have? (and what they mean)
How many colors a logo should have — usually one or two — plus what logo colors mean and the one-color test every logo should pass.
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Logo styles
Geometric logos: what they are and how to design one
What a geometric logo is, why brands use them, what basic shapes signal, and how to design a precise, balanced mark from circles, triangles, and squares.
Read articleMascot logos: what they are and when to use one
What a mascot logo is, why characters build warmth and recognition, which brands they suit, the trade-offs, and how to design one that scales.
Read articleWhat is a minimalist logo? (and how to make one)
What a minimalist logo is, why simple marks work — memorable, scalable, timeless — and how to make one, plus the line between minimal and oversimplified.
Read articleVintage and retro logos: what they are and how to make one
What a vintage or retro logo is, why it signals heritage and craft, which brands it suits, and how to design one that still works at small sizes.
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Using your logo and building a brand
What is a favicon and how to make one from your logo (2026)
What a favicon is, the minimal 2026 file set (SVG, ICO, apple-touch-icon), and how to make one from your logo — including a dark-mode favicon trick.
Read articleLogo file formats and sizes: the complete checklist
Which logo file formats and sizes you actually need — SVG, PNG, favicon, and a print PDF — mapped to where each one is used, in one checklist.
Read articleSVG vs PNG for logos: which format to use (and when)
SVG is the best logo format for the web and your master; PNG is for fixed-size raster. How they differ, when to use each, and where PDF and JPG fit.
Read articleBrand guidelines: what they are and what to include
What brand guidelines are, why they keep a brand consistent, and exactly what to include — from logo usage and color values to typography, imagery, and voice.
Read articleWhat is a visual identity? The 5 core elements
What a visual identity is, how it differs from brand identity, and its five core elements — logo, color, typography, imagery, and supporting graphics.
Read articleWhen to rebrand (and when not to)
The real signs it is time to rebrand, the weak reasons that are not, refresh vs full rebrand, and how to change without losing recognition.
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