How to make a logo: a step-by-step guide for 2026
Worked example: a logo for Luma café: what should i check before accepting a logo?
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Logo design, explained clearly
Practical guidance for choosing, creating, and using a logo — without jargon or vague design rules.
Logo basics and creation
The anatomy of a logo: every part explained
The parts of a logo — mark, wordmark, tagline, clear space, minimum size, and lockups — and how each keeps a logo consistent.
Read articleThe 7 types of logos (with examples) and how to choose
The 7 types of logos — wordmark, lettermark, pictorial, abstract, mascot, combination, emblem — with real examples and how to choose.
Read articleWhat is a logo? Definition, purpose, and what makes one good
Understand what a logo does, how it differs from visual identity and customer experience, and how to test each layer using a fictional café.
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Typography and color
How to choose a font for your logo
Proof the real name before choosing: check the license before publishing.
Read articleSerif vs sans-serif logos: which to choose
Compare serif and sans-serif logo fonts with real-size tests, spacing checks and a practical example. Neither category is universally better.
Read articleHow many colors should a logo have? (and what they mean)
Three example palettes to test: HEX, logo contrast and accessible use.
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Logo styles
Geometric logos: what they are and how to design one
Geometric logos: grids, optical balance and an example.
Read articleLogo design trends 2026: what is useful for your brand?
A practical reading of 2026 logo and identity trends: expressive lettering, local character and flexible systems, with tests before you follow them.
Read articleMascot logos: what they are and when to use one
What a mascot logo is, why characters build warmth and recognition, which brands they suit, the trade-offs, and how to design one that scales.
Read articleWhat is a minimalist logo? (and how to make one)
Minimalist logos: decisions and a worked example.
Read articleVintage and retro logos: what they are and how to make one
What a vintage or retro logo is, why it signals heritage and craft, which brands it suits, and how to design one that still works at small sizes.
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Using your logo and building a brand
Favicon from your logo: browser sizes and Google Search
Favicon sizes for browser tabs, Google Search, Apple and PWAs, with stable URLs and a checklist for missing icons.
Read articleGoogle Business Profile logo: size, upload and troubleshooting
Prepare a readable logo for your Google Business Profile: photo requirements, square cropping, upload checks and missing-logo troubleshooting.
Read articleLogo file formats and sizes: the complete checklist
What the LogoSaga package contains. Before sending a logo to print.
Read articleLogo testing checklist: 10 checks before you launch
Test your logo before launch: ten practical checks for readability, small sizes, color, backgrounds, files and a clear publish-or-fix decision.
Read articleSVG vs PNG for logos: which format to use (and when)
Choose SVG or PNG by use case. Check embedded raster, transparency, pixel dimensions, print PDF content and the actual LogoSaga export settings.
Read articleTransparent logo background: clean PNG and SVG exports
Get a genuinely transparent logo: choose PNG or SVG, spot fake checkerboards, protect white artwork and fix pale edges with a three-background test.
Read articleBrand guidelines: what they are and what to include
A filled one-page example: Luma café. Download and fill your own sheet.
Read articleWhat is a visual identity? The 5 core elements
What a visual identity is, how it differs from brand identity, and its five core elements — logo, color, typography, imagery, and supporting graphics.
Read articleWhen to rebrand (and when not to)
Choose a change that matches the evidence. Plan the rollout before the reveal.
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