Logo file formats and sizes: the complete checklist

You do not need dozens of logo files — you need one vector master and a short set of exports from it. Keep an SVG as the source, export PNGs for raster placements and a favicon set for browsers, and hand printers a vector PDF. This checklist maps each format and size to where it is used.

By LogoSagaPublished
On this page
  1. Start with one master, export the rest
  2. The formats you need
  3. The sizes you need, by destination
  4. Do not forget the variants
  5. Organize and name them clearly
One logo mark exporting to a vector file, a raster file, a favicon, and a print document.
One vector master produces every other file you need — never the other way around.

Start with one master, export the rest

The golden rule of logo files: keep a single vector master — an SVG — and generate every other file from it. Because vectors scale without losing quality, you can produce any size or format later. Exporting from a raster file instead is how logos end up blurry. For the full reasoning, see SVG vs PNG for logos.

The formats you need

  • SVG — your master, and the format for the web. Scalable and tiny.
  • PNG — for fixed-size raster placements: social avatars, some email and document tools. Supports transparency.
  • Favicon set — an SVG favicon plus small PNGs and an ICO fallback for browser tabs. See how to make a favicon.
  • PDF — a vector file to hand printers; almost universally accepted.
  • EPS — an older vector format some printers still request.
  • Avoid JPG — no transparency and lossy compression that smears crisp edges.

The sizes you need, by destination

A grid of logo destinations: website header, favicon, social avatar, app icon, and print.
Match the export to the destination rather than using one size everywhere.
Where it appearsFormatSize / note
WebsiteSVGscalable; the default on screen
Browser tabSVG + ICO + PNGfavicon set (32) + touch icon (180)
Social profilePNGsquare, at the platform's size
App icon / PWAPNG192 and 512
Email / documentsPNGa moderate fixed size
PrintPDF (or EPS)vector; any size cleanly

Do not forget the variants

A complete set is not just formats and sizes — it is also versions: a full-color logo, a one-color version, and light and dark variants for different backgrounds. These come from the same master and matter as much as the file type. They are part of your visual identity.

Organize and name them clearly

Keep the master apart from exports, and name files so anyone can grab the right one — for example logo-primary.svg, logo-white.png, favicon.svg, apple-touch-icon.png, and logo-print.pdf. A tidy folder is what makes a logo actually usable months later.

If you build your logo with LogoSaga, the export bundles the SVG, PNG, and a favicon.svg together, so the whole set already matches — no hunting for the right file.

Create a logo and export the full file set — it's free

Frequently asked questions

What file formats do I need for my logo?

At minimum: an SVG master, PNGs for raster placements (like social avatars), a favicon set for browsers, and a vector PDF for print. Avoid JPG, which has no transparency and softens edges.

What size should my logo be?

There is no single size — it depends on the placement. Use the scalable SVG on the web, export PNGs at the size each destination recommends, and provide favicon sizes (32 and 180) and PWA sizes (192 and 512).

What logo file does a printer need?

A vector file — usually a PDF (or EPS if they request it) — so they can scale it to any size cleanly. Export it from your SVG master.

How should I organize and name logo files?

Keep the SVG master separate, and name exports clearly by format and use — for example logo-primary.svg, logo-white.png, favicon.svg, apple-touch-icon.png, logo-print.pdf.

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