Recommended direction
Start with a Technical direction and a Angular silhouette. It gives the identity a clear visual rule before color and typography are added.
Logo ideas by industry
Build a recognizable identity around the job customers hire you to do, not the first cliché associated with the sector.
Start with a Technical direction and a Angular silhouette. It gives the identity a clear visual rule before color and typography are added.
Explore Letterform marks, but prefer a distinctive shape over a literal stock icon. The name must remain readable without the symbol.
Compare the mark at 16 px, in one color and on both light and dark surfaces. A strong concept should survive all three tests.