One-page brand guidelines

Replace the example prompts with your rules. Keep the approved files with this sheet.

Brand / purpose

Who is this brand for? What should people recognize?

Primary logo

Primary logo

Place or paste your approved logo here.

Approved variants

Horizontal, compact, symbol-only, light and dark. Name the approved files.

Color palette

HEX / RGB for screens; print values and profile confirmed with your printer.

Typography

Logo font; heading and body fonts; approved weights; license reference.

Clear space / minimum size

Define the reference unit and tested minimum size for each variant.

Use / avoid

Use approved backgrounds. Keep proportions. Do not stretch, add effects or redraw.

Owner / version / date

Who approves changes? Where are the master files?